SEO is competitive in the Digital World, especially for the Online Businesses. Every day it’s getting harder try to stand on the search result.
Have you noticed that some search result show only URLs and some of the result display URLs with additional information with Star ratings?
Have you ever heard of the term Rich Snippets?
Does anyone have any idea what is Structured Markup and why does it matter for Search Engine Optimization?
Do you know why Scheme Markup is critical in Local Business?
Making all these possible only when you implement this simple technique in your business. Communicate to the search engine in their language. That means the only language that search engine speaks is “Schema Markup” or “Structured markup” or “Rich Snippets.”
What are Rich Snippets?
Snippets are in the form of text which describes in the search result. Snippet display the meta description gives more relevance result in search.
Rich Snippets are the Structured data markups where the webmasters can add it in the HTML. Snippets offer additional information to the visitors to enhance the website value. Additional details including price, relevance, availability, ratings, and more.
Rich Snippets leads users to make the right decision when they are surfing for something on search engines.
Anyone can use Rich Snippets on their websites, but we should install the snippet code on site. E-commerce websites pay off from the rich snippets option displays price, availability, and ratings. Rich snippets are the best strategy to implement to battle against the competitors.
Advantages of using Rich Snippets
It gives additional information to the user about the product such as details, ratings, relevance, etc.
It gives instant information about the search query.
Have full control over product information.
Structure data Attracts the user’s attention with rich thumbnailed information.
Rich Snippets enhance your Click Through Rate and cut down the number of bounce rate.
These structured data markups let the Google understand the web page main content.
Rich Snippets can be applied to any Search result such as Businesses, software, Companies, services, Events, people, Reviews, products, etc.
Different Types Of Rich Snippets
Rich Snippets are eye catchy because they incorporate images. The added information layer boosts up the website ranking and leads traffic.
Let’s go the detailed description of various types of Rich Snippets, and each Snippet included specific relevant data.
Event Snippets holds complete information about an event like starting date, time, location, tickets details, and description. It will display only upcoming events information not the past one.
Organization snippet leads the Google to find all information about the business of the Organisation, location where it is located, phone numbers, Website URL, services, brand image, and ratings.
This Structured markup is essential for the ECommerce website. The product Snippets displays the product name, rating, price, availability, sellers, and currency. Product snippet should be direct to the product page.
Whenever people are searching for the songs by names, by song lyrics music snippet displays direct links to that songs, videos, and albums. It will also show links to buy that Albums.
This kind of snippets shows brief information about that person Name, Profession, nickname, phone number, and job title. It makes search engine job easy to display the people details.
Video Snippets helps to showcase your video details properly on Google. It will highlight the name of the Video, video image with a play button, duration, production name, and license.
This Structured Markup included with additional information about the product, app details with star rating and individual reviewer name.
It offers information about the recipe with eye catchy images, reviews, duration of the video or cooking time, calories, ingredients, and ratings.
The primary purpose of this snippet offers additional information about the Authors including author name, article links, Google links, photo, Google+ followers count.
Rich Snippets For Live Video
Do you Live Stream the Video content?
Here we go, Google launched a new feature to Live Streaming Structured Data to support Google Live stream with Indexing API.
Google newly added a new Indexing API to discover by the Live stream quickly. The new Live Structured data help Google to understand what is running on Live Streaming.
This new feature displays with a Live badge to the Video Thumbnail and time when the Live stream started in Google Search result.
Since, Lives Streaming is Live, and it runs real time so, Google Introduced this Indexing API to communicate easily when the Live stream is going to be Live.
This Structured data specially designed for Live Events, Video Games, Award functions and Sports Events. Indexing API also helpful for job posting URLs.
Top Rich Snippets Plugins for WordPress
It is the premium plug-in and is mainly used to add the proper markup of JSON-LD to your designed website. It can be done in a queue format. The other plug-ins implement the schema markup in this list in which adding new content takes place.
Schema Ninja helps to improve the click-through rate for the website. By using this plug-in, the users can easily make rich snippets. For this one doesn’t need to be the technical expert to display the star rating for the blog posts on Google results.
WP Review Pro:
To provide the best review sites, the “MyThemeShop” has offered this plug-in. It helps to generate the eye rich snippets of eye-catching rating star for the listings of your organic search. It also adds a group of designing features which help in writing the most compelling reviews.
All in one schema rich snippets:
You can immerse the rich snippets to the blog by using the high-quality WordPress plug-in which is freely available. The most important data can be displayed on the search results snippet.
Moreover, all major aspects like star ratings, author, photos and price, etc. can be included on your blog with the help of this plug-in. The increment in search ranking and click through rate is observed.
Rich contact widget:
On the search engine, you can add the contact details by using this plug-in. The search engine in search results can use the combination of microformats and microdata markup in this plug-in.
Location-based businesses can gain more benefits of using this plug-in as it displays the address details on search page and details on Google maps.
Rich Snippets WordPress plug-in:
Rich snippet is a premium WordPress plug-in where it is more affordable to use. The seven schema markup shortcodes like Events, Addresses, Products, Recipes, Music, People, and Ratings can be added to your blog content.
It mostly helps us to focus on building the review rich snippets and moreover it is freely available. It gathers the ratings of users and markup those with schema.org.
Schema App Structured Data:
You can unlock the overall library of schema.org markup by using this premium tool.
It adds the schema markup for all your posts, author pages, and pages by using your site information automatically.
If you are dealing with online business, striving hard to stand on a search result, grab and implement rich snippets for the outstanding result.