We all know about the usage of mobile and how it acquired its importance in every day’s life. Day by day the mobiles with the most advanced features are appearing in the market. According to Statista the mobile app downloads worldwide in 2017 are 178.1 Billion and in 2018 are 205.4 Billion. Furthermore, it reaches 258.2 or more in 2022. All the website search is happening on mobile than desktop. For that reason, Google Mobile-First Indexing concept is rolling as the hot topic now.
Google Mobile-First Indexing
For Indexing and ranking, Google uses the content that exists as the mobile version which can termed as the Google Mobile-First indexing. Previously the desktop version of web page content is served to the users according to the search query through the desktop.
But now the usage of mobile is raising to fetch the content of Google. The Google index consider the page content was getting a majority.
Google is not creating the Mobile-First Index separately, and it continues to use one index only.
How does Google Mobile-First Indexing work?
As Google is stepping ahead in providing the mobile-friendly environment to the users elaborating its growth more and more. Still, there might be a little bit confusing for the businesses about the working of Google Mobile-First Indexing. May arise the following queries.
Is your website mobile-friendly?
Of course, it is.
Is it good enough to reach both the user and Google ranking standards?
Is it need any changes?
- You can surely find that there is an increase in the traffic mainly from the Smartphone Googlebot when you are monitoring the crawl-bot traffic.
- Mobile-First can define as a mobile version of the website is the primary type to consider.
- When your web page supports both the mobile and desktop version or using responsive design, then it will cause no impact on the performance of the website search or ranking.
- Till now the desktop version of the website content is the most preferred by the Google, but now it’s shifting the mobile versions as the primary factor.
- It projects that why webmasters are being encouraged by Google to launch the individual mobile sites along with the implementation of switchboard tags that is mobile URL version.
- Google wants to display the mobile URLs to the mobile users instead of putting effort to cache and crawl all pages.
- The desktop version of the web content is the most significant one as it framed by counting the backlinks, full content, hreflang, and structured data markup, etc. which helps to increase the search engine ranking whereas the mobile version of material can have a lighter evaluation of the above factors.
Critical factors for Google Mobile First Indexing
When you launch the separate mobile site, then the following are most important to consider.
The content that you merge should be of high quality. Make sure that mobile format should be indexable and crawlable. The content should contain the videos, images, and texts.
Meta descriptions and titles should be equivalent on both mobile and desktop versions.
Must estimate that host server can balance the increased crawl rate.
The added URLs in the structured data should be the mobile URL version. Both the desktop and mobile versions must contain the same structured data. When the structured data is irrelevant to the content of the page, then it’s better to avoid adding.
XML and Media Sitemaps:
The mobile version should have the flexibility to access the links added to sitemaps.
When the tags of mobile switchboard are employed, then it is not necessary to change.
The usage of hreflang then the hreflang annotations of mobile URL’s must point to the version of mobile and desktop URLs to the desktop versions.
Search Console Verification:
When your desktop sites verified in the Google search console, then make sure to get verification for the mobile version.
Along with the desktop sites, make sure to have the app indexation for the mobile sites.
Just like a potential customer visit your mobile version of the site. Go through several web pages by using the search feature. Visit the texts or navigation icons. Then when you find any problem then sort-out.
What is changing?
If your website is the desktop version and no mobile version, then there is no change as both the mobile and desktop version are same.
The web pages created in the format of AMP HTML. The desktop and mobile version of web pages are same.
Responsive Web Design:
The designed site must adjust on variable screen sizes. No change as the desktop and mobile are same.
Basing on the device of the user the website should serve the different content. At the same time, the users see one URL only. Google indexes by preferring the mobile-optimized content.
The different URLs of each desktop URL works as the mobile-optimized content. Moreover, Google picks the Mobile URLs in indexing.
AMP and Non-AMP:
The website you launch should contain both the AMP and Non-AMP versions of the page. Visitors will see two variable URLs. Google selects the Non-AMP URL of the mobile version for indexing.
Reasons to use Responsive Design
- Using single URL, the users can share and link to your website content quickly, and it happens through Responsive design.
- The Google algorithm can allocate indexing properties to the web page accurately.
- When Googlebot crawling takes place, then it saves the resources. That means the Googlebot agent will crawl your all versions of the page content only once without crawling for multiple times using variable Googlebot user agent. That helps Google to index more content of your site by keeping it as fresh.
- It lessens the load time by displaying the mobile-optimized view for the users.
- Eradicates the common mistakes that arrive to affect the mobile site.
- Less amount of engineering time is needed to alter the same content on multiple pages.
Separate Mobile URLs
The independent mobile URLs will serve the different code to both the mobile and desktop that too on different URLs.
On the same URL, the active sites will serve the different code to the individual device.
FAQs of Google Mobile-First Indexing
How to find how Google is indexing one’s site?
Try to use the tools like Render and Fetch especially in Google search console to find that the Google is fetching mobile data for SERPs.
What happens if I don’t have a mobile version of the site?
If you have the desktop version content which does not exist on mobile version then Google index it still, but in this case, you will not find an efficient search ranking while comparing to the mobile version.
Does Google use the mobile site to fix ranking?
Mobile-First itself defines that mobile version of the content is preferable to determine the ranking. In the case of not having mobile version then it considers the desktop version.
The Google Mobile-First Indexing will not let the users suffer, but it is stepping towards the user trends. The main intention of it is to feed the mobile Google consumers with high-quality content. In the upcoming days, the mobile search is the most seeking.