The oldest and the most potent method of digital marketing is the email marketing is Email marketing. Email marketing is, however, the best method to connect personally with the prospective customers. Let us know how to efficiently plan email marketing and use it the maximum to get best results.
Growing the Email list
Building the list organically is the best way to be in touch with the customers who are interested in your products or services. The email list is not permanent as people keep on changing the email ID and some may unsubscribe. It is thus vital to growing the list regularly.
- Offer an incentive to people who sign you.
- Tell the subscribers that they will not receive any spam content.
- Let the subscribers download exclusive content for free.
- Offer an email book to people who sign up for the email list.
- Protect a part of the website with the password and offer to let it access for subscribers.
Did you know?
54% Marketers rate Email marketing is the Most effective in Digital marketing and challenging to Execute.
- Create a mobile app and collect emails from the users.
- Request emails with purchase orders.
- Add sign-up link in the social media profiles and also give the details of signing up incentives.
- Add a call to action for signups in the videos and also in social profiles.
Writing effective email content
However attractive the email letter looks, it should contain well writer content to keep the readers engaged and open the message the next emails. Writing great marketing emails require some best practices to be followed.
- Make the subject line more personal by inserting the name of the email recipients.
- The subject line should be catchy to make the recipient open and read the letter.
- Keep it simple and robust.
- Talk more about the benefits and less about the features.
- Use trending keywords in the email marketing copy.
- Ensure that the content copy is useful and well written.
- Have an active call to action.
- Have only one single message in the email instead of cluttering with multiple messages.
- Create a sense of urgency.
Studies revealed that contrary to what some people think, email marketing is not dead but are proved to increase the sales. Personalization, customization, and automation are very important for marketing in these days. Here is how you can automate the emails and nurture leads into sales.
Categorize the customer lists and sent relevant emails to the target audience to get more click. Segment the customers by interests, a source of lead, location, etc.
- Personalize the emails as this proved to increase engagement.
- Use plain language in the email text.
- The email copy should contain a clear and compelling call to actions.
- Use action words such as ‘get,’ ‘order’ and ‘buy.’
- Send periodic and regular emails.
- Send varieties of emails.
- Use email automation software and automate the email process.
- Find the level of automation that ensures success.
- Creating the email series, testing, and optimization so that you can maximize the ROI of campaigns.
Benefits of Email Marketing
Email marketing targeted. Customizing the message for each customer is comfortable with email marketing, and it also increases conversion rate.
Image Source: remarkety.com
Raising brand awareness is possible with this method of marketing.
Plan strategically, design targeted content and build value for your business.
Email market is easily shareable by subscribers with their friends, and the company can get more exposure.
Did you know?
The email was the primary element of the lead generation Stated by 89% of Marketers.
Measuring the success of email marketing is easy.
Email marketing can be used to find the information for which the consumers are responding.
Best Email Marketing Software and Automation Tools
Automated email strategy can provide a push to the prospects and purchase by continually being in touch with them. Automating the emails can save time. It allows reaching more large customers fast. It helps to maintain consistency. With automation, it is possible to keep track of each campaign and get statistics and data that help in optimizing the future attacks.
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Marketing automation is a money saver for businesses that have limited budgets. Marketing automation tools do not need the user to be a technical expert and are easy to use.
Lead nurturing is comfortable with automation. Detailed customer profiles can build with these tools. Here are some best email marketing automation tools.
Email Marketing Tools that keep your business feeling personal. Email is the fastest growing channel for marketing of ROI. To target customers better and deliver personalized email experiences, Integrating behavioral, demographic, and conceptual data should start by email marketing.
ActiveCampaign is suitable for startups small businesses as this is affordable. ActiveCampaign is easy to use and comes with exciting features. It can create automation sequences with ease and at an affordable price.
Did you know?
Consumers who receive emails they spend 83% more when they are Shopping Online.
The Getresponse tool is also priced affordably and is easy to use. Professional looking letters can create with more than five hundred email templates.
MailChimp is the most straightforward email marketing tools to use. A free account can be created to use the service. It can integrate with any other favorite marketing tool.
Mail Chimp is a powerful marketing automation tool make it easy your customer who delivers the right content at the right time. They offer individual profiles on each subscriber, which shows their activity on your website.
ConvertKit is well designed and is simple to use. The price, however, is on the higher side.
Aweber is for businesses on a budget. It is cost-effective, and users can use it efficiently. This simple tool offers everything for the marketers to get the job done.
Email marketing is a very valuable method to reach the target markets easily and quickly. The best email marketing software available in the market now allows maintaining the email list efficiently.
This process of marketing helps to promote trust, loyalty and also increase sales.
The following are the critical tools for Email Marketing –
Litmus is a highly versatile tool through which you can use to test and track email.
By Reach Mail, Email marketing tool that supports the creation, list generation, and autoresponder. And also accounts for things like subject lines, content, and images to show you which emails will perform best.
Target Hero tool is ideal for businesses that require a full spectrum of features to run their campaigns but often lack the large subscriber lists. Target Hero involves account verification, to do this, you’ll have to sign up, then follow the SMS authentication process.
Mad Mini adds a Web form on your Facebook business page for more sign-ups. It also cleans up your list by removing duplicates. Finally, you’re able to customise your payment plan. It also integrates with Google Analytics to provide in-depth statistics and click tracking.
CakeMail’s tools have your email campaign covered. There’s also a ‘Spam Assassin’ feature to ensure emails don’t end up in spam folders. It also improves open rates. It has a cake logo at the bottom of each newsletter.
Flashissue automatically summarises this content for you. After populating the editor with a certain number of story summaries, you can change the headline and article descriptions to personalize it for your readers better.
As Constant Contact provides a personal coach for every customer, it is best for total beginners. Constant contact, your growing email lists managed. Your email marketing campaign can make you start enjoying its social integration feature.
iContact feature says they specialize in high-volume sending. iContact also mention split testing, where you send out two versions of an email to see which one is better received by customers.
This automation is scalable and grows with your business. It is the world’s most comfortable email marketing platform and is a perfect lead machine. Getresponse efficiently maintains your contacts list and create professional-grade marketing campaigns.
Zoho campaign process is of three sections: Basic Details where you select the campaign’s name and email details, content and the audience. A drag and drop platform that helps non-technical business users to automate their business processes quickly.
Email marketing and analytics platform for making your sales team more efficient. It includes CRM integration and analytics. ToutApp gives you full transparency to know precisely how your emails are doing at any given stage of the process.
You can create superb landing pages with ease using LeadPages. Loading time on the site is a breeze, courtesy of easily readable code.
Benchmark features include online surveys, A/B testing, and 400+ templates. This tool provides multiple models for almost every purpose, including; newsletter, greetings, promotion templates, giveaways, etc.
Campaign Monitor allows you to get your campaigns displaying correctly in all email clients. Campaign Monitor is for data-driven businesses of any size. They have a beautiful drag and drop email builder.
Vertical Response lets you easily connect your email marketing campaigns to Twitter, LinkedIn, and Facebook. It enables you to create, send and track professional-looking emails fastly and affordable.
A person who takes part in organized activities that are intended to change something in society. They have organized accordingly to industry categories and type of business. And also send triggers autoresponders depending on what link gets clicked.
YesWare is similar to ToutApp, YesWare integrates to most popular CRM solutions to give you transparency into what your sales team is doing without having to go into YesWare at all.
The above-discussed Email Marketing Tools are the useful tools to use where ever you want. Email Marketing keeps you to feel personal. It achieves your marketing goals with targeted emails triggered by time or behavior. It has the main feature that Everything you need to turn your new sign-ups into active customers.