Is there any exciting method to launch the unbeatable ad campaign? Why can’t you go through the Doubleclick Advertising?
Do you want to find the relevant audiences who are interested in your brand?
The service which has been provided by the Google to give the efficient results while buying or sell ad campaigns. The Doubleclick campaign manager will guide the publishers or marketers to target the exact audiences where the video ad campaign will be demandable and get constant traffic.
What is DFP
The publishers will be served to manage different categories measure, schedule, sell and deliver the digital ads with the help of DoubleClick. DFP can be used to provide the website with advertisements as an ad server
Did you know?
80% of publishers are stated that the rate of viewability is higher through Doubleclick Advertising than regular.
A guide to the Ad Serving Process
User Accessing Website:
When the user accesses the website of you, then the content of the ads from the server will be generated, and the Double Click will provide those for Publisher from where the term ad server has arrived.
Requesting Ad Server:
The website will intimate the DFP with the list which is precisely matched to produce on the page of an empty slot.
Selection of Ads by DFP:
Depending on the categories like date and time of day, location of the user device and ad slot size the DFP will frame the ads to produce.
Placing the selected Ads at the user:
The user served with the chosen ads on the website by calculating the how many times the user has viewed the ad and how many times it has offered.
How does DFP work?
Outline Ad Inventory:
Visualize the cutting all ad spaces which has done through the hard copy of a home page and the empty spaces will bring an image of which are needed to sell the advertisers which could be the Ad Inventory.
Sell Inventory to Advertisers:
Considering the forecast of the inventory frame the impressions and click on the ad that helps in selling and reserve the ad inventory by obeying the video ad campaign terms with the advertisers.
Creation of Campaign:
Consider the significant aspects like location and time which can accurately deliver the content to the targeted audiences and this can fulfill the goal of the advertisers.
Make use of Google AdSense to acquire the income for the ad campaigns you launch.
The Google ad delivery engine will be used to dispatch the ads by following the schedule that exactly meets the goal. All this is possible after uploading the video ad campaign.
Measure the Performance:
After delivering the ad campaigns just have a look at the report to estimate the performance of the campaign at the audience. Make advanced optimization strategies to reach the targeted audiences better.
Did you know?
4 out of 5 audiences will prefer skippable ad campaigns than instream video ads.
DoubleClick Bid Manager
DoubleClick bid manager is the most trending platform which has been produced by Google to generate the trading agencies, desks, advertisers to reach the targeted audiences with better bidding strategy that shows the ultimate performance of the campaign by analyzing the data.
Double Click for Advertisers
The ability to manage the digital ads efficiently by the advertisers and agencies which will be offered by the Double Click for Advertisers.
Double Click Manager
The management of ad campaign will take place which considers all the efforts of digital marketing on one platform that helps in the increment of the performance of the ad.
Double Click Ad
The partner of the Google Display Network which is the real-time market to buy and sell the video advertising campaigns named as Double Click Ad Exchange.
Double Click Studio
The excellent tool which has been used by the innovative agencies make highly efficient media.
DFP Query Tool
DoubleClick for Publisher Query Tool is used to create customized reports based on data filtered. We can save them and schedule them to run again.
Did you know?
The skippable video ads are being engaged by 75% viewers than instream ads.
Uses of DFP Query Tool
Filtering of dimensions and metrics is simple.
We can view performance on weekly, quarterly or monthly with data ranges.
We can export large set of data reports to Excel, CSV
We can share query reports and ad hoc reports
Quick view of reports
Favourite Best reports
DoubleClick Ad Exchange
DoubleClick Ad Exchange is a real-time marketplace to buy and sell online display advertising inventory.
Who exists on DoubleClick Ad Exchange?
There are Sellers in the Ad Exchange
There are Buyers in the Ad Exchange
Google AdWordsTM advertisers
Google AdSenseTM publishers
Programmatic Advertising using DoubleClick
“Programmatic buying” and “Data-Driven Advertising” are commonly used advertising terms by the digital marketers. This process can enable to implement successful digital adverting.
Different Phases of Programmatic Advertising using DoubleClick
Understing/Analyzing Data from your existing channels. Gather data from all sources
Create or Develop outstanding creative strategies that analyzed the data. Collaboration of digital Creatives with different agencies
Creating a Campaign process from Start to Finish.Design and develop creative
QA Campaign Process
Analyze and Optimize Campaigns
Did you know?
61% of global adserving is being done only by the Doubleclick advertising.
How to Setup Google DFP for Selling Ads
Create Ad Units
Go to DFP –> Inventory –> Ad Units –> New Ad Unit (Select Web or Mobile).
Go to the Inventory tab –> Placements –> New Placement and add your placement.
Create an Order
Go to DFP –> Orders –> New Order. Create a company for the advertiser
Upload the Ad Creative
Go to DFP –> Line Items and select the “Line Item”
Get the Ad Tags for your Site
Double click is the trending and the most exciting service from the search hub Google. The use of it can make the advertisers or publishers be fully satisfied with their ad campaign.