Ultimate guide to dominating Digital Marketing in 2018 using these Digital Marketing Trends and predictions.
Let us tell the story about Digital Marketing in 2018:
This article is not just from stats it is a prediction article.
Currently, some Digital Marketing Strategies in 2017 is working well, but some current strategies will not work on “Digital Marketing in 2018.”
So if you are looking to implement “Digital Marketing” in 2018 for your brand, you will definitely like this ultimate guide.
Let’s check it out.
Current State of Digital Marketing in 2017
What are the Changes we can expect in “Digital Marketing in 2018.”
Did you know?
US digital ad spending will reach 72%, especially for Mobile advertising.
Future Predictions of Digital Marketing in 2018
Virtual Reality Marketing
Programmatic and Retargeting Digital Advertising
Mobile and smartphone usage growth
Integrating marketing with offline stores
Personalized Marketing and Mass personalization
Machine learning and marketing automation using Big Data
Integrating Social Messaging Apps
Combining different sources of data
SEO and In-depth Content Marketing
Augmented Reality in marketing
Influencer Marketing and Micro-Influencer Marketing
Internet of Things (IoT) Marketing Apps and Platforms
Affiliate and co-marketing
Social Video Advertising
Voice Search and voice search platforms, tools
Live Chat and Live Video Marketing
More Targetted Local Advertising
Let’s Jump into Digital Marketing Trends 2018
The expectation on companies to provide a top user experience to produce effective competitiveness is growing.Here are some most critical trends in communication, data and efficient process which will give you the awareness in the marketing of companies until 2018.
Digital Marketing is the most haunted marketing source for all the publishers and marketers to explore their branding capabilities by clutching the millions of customers that never obtained through traditional marketing. Now all the advertisers and marketers are becoming bugs to dig the most advanced and viral trends that gives ultimate marketing and advertising experience in the promotion of products or services.
what will be on the stack of trending to expand digital marketing strategy?
Do you think that digital marketing trends are going to ruin the traditional marketing completely?
Did you know?
The websites have 4.8% average conversion rate through video.
Customer experience is already driving digital marketing. Companies have to rethink their customer experience to remain attractive while facing a significant disturbance of the industry.
Accenture Interactive’s Fjord Trends 10th edition synthesizes the new strategies situate to target customers: shorter contents, more personalized and instantaneous, like video or infographics, are favored.
In 2018, content marketing will be what matters the most for marketers, in B2B or B2C, whatever organization or budget.
To develop customized targeting strategies, with artificial intelligence algorithms, it will collect the maximum customer behavior data analyze it. Through Big Data technologies, the enormous amount of data collected from social networks, online purchases, mobile apps downloads or CMS can now examine.
Conversion Optimisation Rate:
According to 2018’s marketing strategy, the increase of growth of Conversation Optimization Rate (CRO) which means increasing the percentage of users converting into customers through the website. To grow in organic search and to improve in turning sites, it is similar to search engine optimization.
Cross-device marketing is the efficient approach to programmatic advertising. Marketers can identify consumer’s devices to reach, Equipped with a device graph, engage and measure each interaction with their desired customer.
Did you know?
above 80% of marketers are going ahead with influencer marketing campaigns.
It is used to form the prediction about future, pulled from the analysis of big data, collected through consumer interactions and engagements. It is more efficient media buying and focusing on targeting the right consumers.
It is used to create a new relationship with the audience. Optimize organic search, build a community, set up a participative dialogue with suspects, prospects and customers are the benefits that promise by Corporate blogging.
It supports an inbound marketing strategy; a corporate blog becomes essential to drive traffic to the website and engage potential customers.
Content Marketing Automation:
Once the content created, there is only left to address it to the right audience, at the right time!.Besides the indisputable efficiency gain, it will help reach and retain a community gathered around regular appointments for each persona, and set your company as an expert on your themes.
Social selling is a new B2B approach built on listening and exchanging best practices. LinkedIn has the priority for social sale and remains the number one professional social networks.
The relevance of interactions to transform the buyer-seller relationship and to improve sales approach has been generating leads through LinkedIn Sales Navigator integrated solution.
Did you know?
LinkedIn is the major medium for 94% of B2B marketers to explore content strategy.
Chatbots are the perfect example of marketing automation solution impacting the business in 2018. To enable humans to focus on customer operations holding high added value in symbiosis with customer expectations and automate repetitive tasks by Chatbots.
Image Source: Fonolo
Machine learning is more accurate in predicting outcomes without being explicitly programmed, and it is a type of artificial intelligence (AI).
It has the significant rise in micro-moments with more people making on the spot decisions than ever before. The BBC’s mobile site displays a navigation bar where categories are arranged according to a level of personal importance and are developed to fit the user’s screen precisely.
Video advertising will prove very fruitful for brands or businesses looking to market their products or services With the younger demographic viewing more video on a broader range of devices than ever before, in 2018. A format that YouTube recently began offering advertisers in the same way Facebook plans to do.
Big Data Integration:
Big data has its great significance on various digital marketing cultures viz. native marketing, segment marketing, etc. and further its implementation into current marketing strategies is entirely different. However, significant data marketing applications include predictive analytics, market and customer insights.
In-Store Marketing Campaigns:
in-store marketing campaign can run with a suceeseful marketing campaigns and need a team of talented staff. the staff must have a skill-set of analytics, brick-and-mortar promotions, traditional marketing, mobile, and location technology. Allows marketers to make better decisions for their business growth.
Promotion via Native Ads:
Native ads are the most effective marketing method if you want to grab an everyday sight exposure in front of your target audience. It is to promote a brand’s new offers in a non-disruptive way. It always tries to reach audiences targets only and provide the right information at the right time. Also, it has better engagement rate.
Did you know?
Native ads have been watched more than 53% of banner ads.
Invest in Social Marketing:
Image Source: BI INTELLIGENCE
It takes away low investment. It has high ROI approach and high engagement on social media with more traffic. Its key benefit is the gentle approach to lead generation.
Social media platform is the one which takes information from you and prevails this information among thousands of people in few seconds. Facebook’s News Feed is such an example which is adopted by almost every business today for generating a sound revenue.
Video Marketing for better Visualization:
A video is a critical element of the video marketing. The high-quality content video is the demand for future now. It has essential benefits like increases the engagement with traffic. It has a large number of real-time video views and helps in promoting your brand.
Transforming potential customers into active influencers always seems challenging to marketers. It is offering right solutions to your customers that truly understands and solves their problems is the unique way to ensure proper influencers.
Did you know?
60% of online users prefer voice search.
Surely make them more loyal brand. To get benefits from your influencers, first, benefit them and fulfill all their needs. It has adequate brand recognition and effective brand promotion with high ROI.
Visual search offers more opportunities to provide target audiences with relevant information in the real world. The Visual search Google Lens is Google’s future. It is used to form an in-house task force that monitors the further development of Google Lens jointly to leverage this potential.
Connected Customer Data:
Marketers collect all kinds of customer data. You will be able to understand customer journeys better and thus optimise targeting methods, personalize marketing initiatives and make the customer experience more meaningful and convenient.
Regulation is Coming:
Legislators and regulators are entering the stage. You should become involved and ensure that as one of the critical stakeholders your voice is heard. That means you need to know precisely what data you collect and why you receive it. Also, keep an eye on industry bodies and collaborate with them.
Did you know?
Online advertising reaches 12.9% in the coming year.
Bitcoin-based on blockchain technology, always keep in mind that blockchain is about much more than cryptocurrencies. Axa accesses flight information through a blockchain.
Digital marketing technology is on the rise to global acceptance and experience, and the scope for different brands to engage and interact with their target market is boundless now. The intention is to be more active than when
Artificial Intelligence(AI) & Behavioral Marketing:
Artificial intelligence is computer science machine language which can imitate the intelligence behavior of Human being. Behavioral marketing is a process of web marketing where marketers use the client’s information and send the message if they are interested. These behavioral marketing uses IP address, WEB analytics, search history, computer apps and collects information from the profiles.
Influencer marketing was driving the brand message to the more significant market using the key leaders. It is one type of Word of mouth marketing to convey brands messages. It includes the process of identifying, engaging in a process to support them into creating a high impact among people revealing the customer’s products and services.
New Kind of ads for Ad-Blocking Technology:
Ad-blocking technology is a new kind of technology which used to preventing ads on your browsers. We can add extensions like AdBlock or Adblock Plus to the browsers like Google Chrome and Mozilla FireFox. We have a new kind of dedicated AdBlock for mobile devices also. Ad Blocking speed ups the browser speed and eliminates all kind unwanted ads displaying on the browser. It allows the pleasant environment to the user can only focus on the work environment.
Live Video Usage Continue to Soar:
One of most exciting and interactive Live Video usage through digital mediums has raised drastically. Live video users can pay the amount for the On Demand views. But we have number Live Video streaming channels and supporting apps for free live broadcasting. Facebook Live Video, YouTube Live Events, Periscope and some of the mobile apps provide free services to the audience. More than 78% people using Facebook Live Video and video quality is the crucial factor on any of Live Video streaming and watching a Live Video.
Image Source: Pixabay
Mobile Video Consumption Increases:
There is a rapid growth in both the mobile video consumption and mobile devices buying. Mobile video consumption push-ups the mobile video ads spending by marketers. Almost half of the video viewing happens on the mobile devices, and the remaining goes to Tablets, PCs and big screen devices. Video consumption through mobile devices leads the mobile device developers to push them to develop the method with an excellent video quality, screen resolution, big screen devices and to provide a user-friendly interface.
Customer Experience Marketing:
Customer experience is key to the marketers and putting the customer in the front row by applying marketing strategies. The primary goal of Customer experience marketing is to engage with the customer to know their experiences, needs, and thinking in the customer point of view for better growth in their selling their products and services. One of the types of personalized video ads spending. Customer experience including increasing trust, provide great satisfaction to raise the brand awareness.
Voice searches and voice assistance are leading in the digital advertising. Apple first introduced the Siri for the voice search for iPhone 4S in 2011 and followed by Amazon voice search devices and Google Voice search. Voice assistant has become more advantageous to marketers if you use it correctly voice searches are the communication mediums to the consumer and the brand. Amazon introduced Alexa, Echo, Achoshow and Echo Dot.
Advertising on TV:
The best advantage of advertising on TV is starting communicating with a considerable audience. It can grab the attention of the audience and start discussing with consumers. If you go for cable advertising, it goes to the Geographic area with a low budget. As the Television networks are providing vast collections of entertainment but viewing ads on TV has become traditional and reach the vast number of audience.
Big Data Marketing:
Big Data refers to the collection of the massive amount of data from the business processes and from their customers which can reveal the incredibly useful patterns and trends to bring considerable improvements to the company. Big Data Marketing is the new and rapidly evolving technology used to implement the marketing strategies. The factors like Variability, Velocity, Volume, Variety, and complexity involves in Big Data marketing.
Hyperlocal Marketing is a specific geographical area or location based on the highly targeted digital medium. Hyperlocal marketing is targeting a particular geographic area by surrounding 50 meters area. The primary goal of hyperlocal marketing has increased the ability of purchase where the consumers are already on shopping showing nearby places.
Digital transformation is involving the information technology in the business in the process of business activities, competitions, changes in the market, changing company information, approaching the customers.
VR and AR in marketing:
The present advertising industry completely relies on VR and AR concepts to promote the business brand by giving the immersive experience to the audiences. Most of the trending social media platforms like YouTube are stepping ahead to immerse the audiences in the VR and AR world.
Customer engagement strategy and Lifecycle:
The customer engagement lifecycle will define the better buying and selling capabilities of the customers by tracking the conversion, reach and loyalty, etc. It can be possible through the optimization strategies that build the long-lasting customer relationship.
Image Source: Pixabay
Integrating social messaging apps:
It is the most seeking concept in the digital marketing. The companies are making amendments to integrate the own social messaging apps through which the brand can reach the targeted customers by personal and direct interaction.
The trends as mentioned above will define us the impact of digital marketing on the global market. All these are presently rolling as the most necessary ones and along with these some more trends will come to drive the digital marketing as the lead of whole global market by completely vanishing the traditional approaches.