It is the right time to attract a new audience with innovative techniques in Digital Marketing Field. Snapchat is an extraordinary way to attract young generation ages between 14-34. Have you ever heard of that Snapchat can reach the more new audience?
Confidently say yes, because Snapchat GeoFilters create magic on Social Media Marketing. Currently, Snapchat Custom Geofilters are trending in Snapchat Marketing.
Snapchat Geofilters can attract more advertisers and brands. The ability to create custom Geofilters and Lenses allows users to create an incredibly customizable and sustainable location based Geofilters suitable for all locations.
Steps to Create Custom Geofilters on Snapchat
Some people are confused to use custom Geofilters on Snapchat with their device. Creation of Snapchat Geofilters is simple as it takes few minutes.
Go to the Filters and Lenses on your Snapchat account.
If you are an iOS user Tap on the gear icon on the top right corner of the screen to go the settings, on the settings menu choose “Filters and Lenses.”
If you are an Android user, Go to the settings located on the top right corner of the screen. From the settings menu tap on the “On-Demand Geofilters.” The name and functionality vary slightly because Custom Geofilters and Lenses not yet introduced on Android.
In the Next step, choose one among Filters and Lenses.
Filters offer overlay that superimposed onto images. Whereas, lenses offers an immersive AR experience. Filters allow users to apply borders and backgrounds to the images. Lenses offer 3D, GIF, and animated pictures and videos.
GeoFilters are less flashy than the Lenses and more customizable. Once if you choose the Filters, Snapchat will ask you the Occasion details.
The Screen will appear like “What’s the Occasion?” with a drop-down menu displaying different occasions like Valentine’s day, winter vibes, etc.
Once you selected the occasion, choose your filter and edit the snaps and videos. You can not wholly replace the image while editing on filters, and you can change the faces and background using Bit Emojis, stickers, etc.
In case if you selected Lenses, you must go through the same step what you did in filters. Lenses are more flashy than filters, and they are limited. After selecting the occasion shot a snap and tap on the check mark at the bottom- right to continue.
You can also choose greatest hits, which allows you to use the old lenses that are passed out. Just taping on the plus icon, you get tons of variations.
Next step asks you how long you want to use filters/lens to run.
Choose the time how long you want your custom filters or lens stay “on.” The maximum you can use filters or lens up to 5 months.
Choose the date and time you want your filter to be active. After finishing the selection of “Start time “ and “End Time” tap on “Continue.”
In the next step choose the geofence. Geofence is just like you are selecting the area covered by your surroundings.
Snapchat requires a minimum of 20,000 square feet area. If you would like to go for more than that custom Geofilters can charge $5.99, cost will increase depending upon the geofence.
Fill the Submission form with titles and payment information. Next click on “Submit” to get confirmation from the Snapchat. You may either get a notification or will receive an Email once it is approved.
Types Of GeoFilters on Snapchat
They are two types of Geofilters, Community GeoFilters, and On-Demand GeoFilters.
Community GeoFilters :
Community Geofilters are for universities, cities and public locations. An individual artist can use or submit this type of Community GeoFilters. If you are a business person, you are not eligible to use community Geofilters.
For using On-Demand Geofilters, you must spend some amount of money to buy the On-demand GeoFilters. Business and an individual can access this type of On – Demand GeoFilters. It’s not a big deal to spend $20 on the business. On-Demand Geofilters can cost less than $20.
Sponsored Filters :
Sponsored filters used for Snapchat ads. People used to share these filters with Snapchat ad sponsors. Formerly for big events, pre-release function, and product launches.
Depending upon your device Snapchat delivers information. Data filters showcase the general things like current weather, time, battery life and day of the week.
Tips to Create Custom Geofilters on Snapchat
Mentioning the Caption in your photos or video will increase your audience engagement by 56%. That means it is rising more than half of the audience engagement.
Post your Snapchat photos and videos with extraordinary titles and captions. Instead of just posting the images add tags to your photos.
Add colored filters to your snaps using emoji. Take the emoji to keep zooming it and pushing the emoji to the corner over and over until you get the pixelated, faded look from the edge of the Emoji. It covers up your whole snap and looks in different color.
Think carefully about your selection process of the geofence. The Geofilters should cover only mandatory areas in a county.
Rules For Submission Of Snapchat GeoFilters
Snapchat graphics must be original unless if you use it for business purposes.
A business person can use only logos and trademarks not more than that.
According to the Snapchat submission guidelines, a snap should be 1080 pixels width and 1920 pixels height.
The file size should not exceed 300 kb for submission Snapchat GeoFilters.
Snapchat graphics should show visually apparent, and it doesn’t cover adequately.
Some people use Lenses for Snapchat ads. Like Snapchat sponsored filters we have Snapchat custom lenses.
Custom Lenses are highly expensive than the On -Demand GeoFilters.
Creating Custom Geofilters is not a difficult task, but you should be careful enough on selections process. Everyone who uses Snapchat GeoFilters should follow these guidelines for ultimate results.